Privacy Policy
I. Introduction
Martinela (referred to as "we," "us," or "our"), through its website, martinela.shop (the "Site"), is committed to respecting and protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you visit our Site, purchase from us, or otherwise interact with us in connection with our services (collectively, the "Services"). We handle your information responsibly and in accordance with applicable laws, ensuring the privacy and security of your data throughout your experience with Martinela.
II. Changes to Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our data practices or for other operational, legal, or regulatory reasons. For significant updates, we will place a prominent notice on our website, martinela.shop (the "Site"), and update the "Last Updated" date at the top of this Policy. By continuing to use the Site following any such updates, you agree to the revised Privacy Policy, as applicable by law. We encourage you to review this page periodically to stay informed about our privacy practices.
III. Personal Information We Collect
When you use our website, martinela.shop (the "Site"), or interact with our services (collectively, the "Services"), we collect various types of personal information to enhance your experience, facilitate transactions, and support our operations.
Part 1: Core Information We Collect
1. Contact Details: This includes your name, postal address, email address, and phone number, enabling us to communicate with you effectively regarding orders, updates, and support.
2. Account Information: If you create an account, we collect your username, a unique password, and, in some cases, security questions for account security. This information allows you to access and manage your account securely.
3. Order and Payment Information: To process your purchases, we collect payment details such as your payment card number, expiration date, security code, billing address, and shipping address. Payment processing is securely handled by a third-party provider, so your payment details are not stored on our systems.
4. Shopping and Transaction Details: We record details about items you view, add to your cart, or save in your account, as well as loyalty points, product reviews, referrals, gift card balances, and transaction history. This helps us track your orders and provide customer support.
Part 2: Additional Information We Collect
1. Customer Support Data: Any information you provide when contacting customer support—such as inquiries, comments, or feedback—is retained to address your needs effectively. This may include repair history or previous interactions with our products.
2. Personal Interests and Demographics: If you choose to share additional personal details such as your interests, birth date, marital status, demographics, product experiences, or preferences for receiving communications, we store this information to personalize your experience. If you provide contact information for friends or others you would like us to reach out to, we use this data solely for the intended purpose.
3. Location and Device Data: We may collect information about your approximate location derived from your IP address or, where allowed and with your consent, precise geolocation from your mobile device. We also collect browsing behavior and device information through cookies, web beacons, and similar technologies. See our Service provider, Shopify’s Cookie Policy at https://www.shopify.com/legal/cookies
4. Third-Party Information: In certain cases, we may receive additional information from third-party service providers or business partners, such as demographic insights or information about your preferences, to support a more personalized shopping experience.
IV. Automatic Information Collection about Your Usage
When you visit our website, martinela.shop (the "Site"), or interact with our services (collectively, the "Services"), we automatically collect certain information about your interactions to improve and personalize your experience. This information, referred to as “Usage Data,” is gathered through various technologies, including cookies, pixels, web beacons, and similar tools.
1. Types of Data Collected
The automatically collected information may include:
· Device and Browser Information: Details such as your IP address, device type, operating system, browser type and version, and any installed browser plug-ins.
· Interaction Data: Information on how you access and use our Site, including URLs of pages visited before, during, and after your visit, products viewed or searched, download errors, page response times, length of visits to specific pages, and interactions on those pages.
· Network and Connection Data: Information about your network connection and internet service provider.
· Activity Tracking: Data on your interaction with our Site, apps, emails, and Martinela-related ads, content, widgets, or plug-ins.
2. Technologies We Use
We collect this information through various automated technologies, including:
· Cookies: Small data files placed on your device that store information about your preferences and actions on our Site.
· Web Beacons, Pixels, and Tags: These tools are used in our emails, on our Site, and by third parties to track your engagement with content, enabling us to personalize your experience.
· Web Server Logs: Automatically generated files that log your visit to our Site, helping us monitor activity and improve functionality.
3. Cookie Preferences
For more details about these technologies and to manage your preferences regarding cookies and similar technologies, please refer to the Cookies Policy in Section X. of this document.
By using our Site, you agree to the collection of Usage Data as outlined in this Policy. This data is crucial for us to enhance our Site’s performance, provide security, and tailor your experience based on your preferences and interactions.
V. Information We Obtain from Third Parties
Where permitted by law, we may combine information we receive from other sources with the information you provide to us and the information we collect about you. This may include data from social media platforms, other Martinela entities, service providers, or third parties. By integrating this information, we aim to better understand your preferences as a customer, enhance your experience on our Site, and deliver tailored information, content, and offers that meet your needs.
1. Third-Party Services and Features
We may receive information about you from third parties, including companies that support our Site and Services, such as Shopify, or from social media websites and third-party apps, tools, widgets, and plug-ins, like Facebook “Like” buttons. These providers may collect information directly through your interactions with these features using automated means. This information is collected according to the privacy policies of these third parties, and Martinela is not responsible for their information practices to the extent permitted by law.
2. Service Providers and Vendors
We also work with service providers and vendors who may collect information on our behalf. For instance, our payment processors securely collect payment details, such as bank account numbers, credit or debit card information, and billing addresses, to process payments and fulfill orders as part of our contract with you.
For more details on how we integrate data from various sources, please refer to the Cookies Policy and the Privacy Policy provided in this section.
VI. How We Use Your Personal Information
We use your personal information to provide, support, and enhance our services in line with our contractual obligations and to improve your experience with Martinela. The purposes for which we may use your personal information include:
1. Order Processing and Delivery·
· To process, complete, and fulfill your orders placed through our Site.
· To deliver the products you purchase and keep you informed on the status of your order, including shipment and delivery updates.
2. Account Management
· To register and maintain your customer account, enabling you to access and manage your information securely.
· To track your purchases and, where applicable, determine eligibility for specific benefits or rewards as part of loyalty programs.
3. Customer Support and Communication
· To handle inquiries, complaints, or requests you may have and provide customer support.
· To send you notifications related to your account, orders, returns, exchanges, or any other transactions.
4. Site Improvement and Personalization
· To audit and monitor the usage of our Site, including the downloading of content, to improve the layout, content, and functionality.
· To analyze site visitor patterns and preferences in order to develop new products and enhance our offerings.
· To customize content and personalize your experience on our Site, making it more relevant to your preferences.
5. Promotions and Marketing
· To send you information, offers, and promotional materials related to Martinela’s products and services.
· To communicate with you via email, postal mail, phone, or other channels about special events, surveys, or market research that may be of interest to you.
6. Security and Fraud Prevention
· To conduct anti-fraud checks, such as credit assessments, and when necessary, to share information with third-party agencies for verification purposes. These checks help protect against potential fraud, credit risk, and unauthorized activities.
7. Legal Compliance and Obligations
· To comply with applicable legal requirements, industry standards, and our own policies.
· To establish, exercise, or defend legal claims, whether in court proceedings or administrative processes, and fulfill other legal obligations.
8. Business Operations and Development
· To operate, evaluate, and improve our business, including by performing data analytics, auditing, accounting, and other internal functions.
· To reduce credit risk, manage collections, and enhance overall operational efficiency.
9. Integration with Third-Party Services
· To enhance your shopping experience, we may integrate our services with third-party platforms, such as Shopify. In such cases, your data may be processed in accordance with the third party’s privacy policy, allowing for seamless functionality across services you choose to use.
· We are committed to using your personal information responsibly, in accordance with applicable laws and to provide you with a secure and enjoyable shopping experience.
VII. Providing Products and Services
We use your personal information to fulfill our contract with you and provide the Services offered on our website, martinela.shop (the "Site"). This includes:
1. Order Processing and Delivery: Processing and completing the orders you place via the Site and arranging for the delivery of the products you purchase.
2. Notifications and Customer Support: Sending updates about your order status, handling any inquiries, complaints, or customer support requests, and notifying you about matters related to your account, purchases, returns, exchanges, or other transactions.
3. Account Registration and Management: Processing the registration of your customer account, creating, maintaining, and managing your account, and enabling you to access its various features and functionalities.
4. Shipping, Returns, and Exchanges: Organizing shipping, returns, and exchanges as requested and ensuring these processes run smoothly for your convenience.
Your information allows us to support your overall experience on our Site by handling all aspects of order fulfillment, account management, and ongoing customer care.
VIII. Marketing and Advertising
We may use your personal information for marketing and promotional purposes to keep you informed about Martinela’s latest products, services, events, and offers. This includes:
1. Direct Marketing Communications: We, along with selected third parties, may send you updates, newsletters, promotional materials, or other communications that we believe may interest you, via email, text message, or postal mail. Where required by law, we will obtain your prior consent before sending direct marketing communications.
2. Tailored Advertising: Your personal information may also be used to customize and enhance your experience by tailoring the content and advertisements you see on our Site and other websites, based on your interests and preferences.
3. Opt-Out Option: You will have the option to unsubscribe from our marketing communications in each message we send. We respect your preferences and aim to provide only the most relevant information to you.
By using our Site and services, you agree to receive marketing and promotional materials as outlined above, unless you choose to opt out.
IX. Security and Fraud Prevention
We use your personal information to detect, investigate, and prevent potential fraud, unauthorized activities, and other unlawful conduct. This includes:
1. Anti-Fraud Checks: Conducting appropriate checks, such as credit checks, and where necessary, sharing or receiving information about you from third parties, including credit reference and fraud-prevention agencies, which may retain a record of this information.
2. Protection Against Unlawful Activity: Using your data to safeguard against, identify, and address fraudulent, illegal, or malicious activities that may pose risks to you or Martinela.
3. Account Security: If you choose to create an account, it is your responsibility to keep your credentials secure. We strongly recommend not sharing your username, password, or other access details with anyone. If you believe your account has been compromised, please contact us immediately at https://martinela.shop/pages/contact
These measures are in place to help protect both your information and our systems from unauthorized access or misuse.
X. Use of Cookies and Automated Data Collection
When you visit our website, martinela.shop (the "Site"), we may automatically collect certain information about your device and interaction with our Site. This includes your IP address, log-in information, browser type and version, browser plug-in types and versions, operating system and platform, as well as details about your visit such as the URL clickstream to, through, and from our Site, products you viewed or searched for, download errors, length of visits to certain pages, and page interaction information.
1. Types of Cookies We Use
· Essential Cookies: Necessary to provide services available through our Site, such as secure login and transactional pages. Without these cookies, certain essential features of our Site may not function properly.
· Functionality Cookies: Allow us to remember choices you make, such as location preferences, layout settings, text size, and accessibility options. By remembering these preferences, we can provide a customized experience every time you return.
· Analytics and Performance Cookies: Help us understand how visitors interact with our Site, enabling us to optimize and improve our services.
· Marketing Cookies: Used to deliver personalized advertisements and track the effectiveness of our marketing campaigns. These cookies may be set by us or third-party providers like Facebook Pixel or Google Ads.
2. Third-Party Cookies
We may allow third parties, such as service providers and advertising partners, to use cookies on our Site to provide tailored content, advertisements, and services. These cookies may track your online activities over time and across different websites. For example:
· Shopify: As our service provider, Shopify uses cookies as outlined in their https://www.shopify.com/legal/cookies
· Google Analytics: For more information about how Google uses cookies, and to opt out, visit Google Analytics Opt-Out.
· Facebook Pixel: To manage your Facebook ad preferences, visit Facebook Ad Settings.
3. Managing Your Cookie Preferences
Most web browsers accept cookies by default, but you can adjust your browser settings to remove or reject cookies if you prefer. Please note that disabling cookies may impact your experience on our Site, including limiting access to certain features and functionalities.
For more information about managing cookies, you can also visit www.allaboutcookies.org.
4. Do Not Sell My Personal Information (for California Residents)
Under the California Consumer Privacy Act (CCPA), you have the right to opt out of the sale of your personal information. While we do not directly sell your information, third-party services we use may collect data that is considered a "sale" under CCPA.
To exercise this right, please contact us at https://martinela.shop/pages/contact
5. Consent and Withdrawal
By continuing to use our Site, you consent to the use of cookies and other automated data collection technologies as outlined in this policy.
You may withdraw your consent to the use of non-essential cookies at any time by adjusting your browser settings or using the links provided in the sections above.
6. Updates to This Policy
This Cookies Policy may be updated from time to time to reflect changes in our practices or for legal or regulatory reasons. We recommend reviewing it periodically to stay informed about how we use cookies.
XI. How We Disclose Personal Information
We may share your personal information with third parties under specific circumstances, as outlined in this Privacy Policy, to fulfill our contractual obligations, for legitimate business purposes, and as required by law. These disclosures include:
1. With Service Providers
We may share your information with third-party vendors who provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping. These providers are given only the necessary information to perform their services and are bound by confidentiality obligations.
2. With Business and Marketing Partners
For purposes of advertising and delivering personalized content, we may share your information with selected business and marketing partners. These partners may use your information in accordance with their own privacy policies and notices. Your data is shared to enhance your experience and offer relevant information, products, and services.
3. Legal and Regulatory Disclosures
We may disclose your information if required by law, in response to legal processes, or at the request of law enforcement authorities or other government officials. Additionally, we may disclose your data when we believe it is necessary to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual fraudulent or illegal activity.
4. Business Transfers
In the event that we contemplate or complete a merger, acquisition, reorganization, sale, joint venture, divestiture, or any form of transfer of all or part of our business or assets, your personal information may be transferred as part of that transaction.
5. With Your Consent
We may disclose your personal information to third parties when you direct us to do so, such as when using social media integrations, widgets, or login features, or when consenting to disclosures to facilitate order shipments or other requests.
By using our Site and services, you consent to the sharing of your personal information as described above.
XII. Security and Retention of Your Information
We are committed to safeguarding your personal information and have implemented a variety of administrative, technical, and physical measures to protect it from accidental, unlawful, or unauthorized destruction, loss, alteration, access, disclosure, or use. These protections include:
1. Data Security Measures
· We employ internal procedures and policies designed to maintain a high standard of data security. Access to your personal information is restricted to employees who reasonably need it to provide products or services or to perform their job responsibilities.
· We make every reasonable effort to ensure that third parties who assist us in providing our Site, fulfilling orders, and responding to requests are contractually obligated to protect the personal information they access in the course of serving our Site and visitors.
2. Limitations of Security
· Although we strive to protect your personal information, please note that no security measures are entirely foolproof, and we cannot guarantee "perfect security." Information transmitted over the internet may not be fully secure, and we recommend avoiding insecure channels when communicating sensitive or confidential information to us. Any transmission of data is done at your own risk.
3. Data Retention
· We retain your personal information only as long as necessary for our business purposes, to fulfill our legal obligations, or as required by applicable law. This period may vary based on factors such as the need to maintain your account, provide our Services, comply with legal requirements, resolve disputes, or enforce our policies.
· After your account is closed, we may retain certain information to meet legal obligations, such as tax and accounting requirements.
By using our Site, you acknowledge and accept the inherent risks of data transmission over the internet and the limitations of security measures in place.
XIII. Children's Personal Information
Our online channels are intended for a general audience and are not directed at children. We do not knowingly collect or solicit personal information from children under the age of 13 (or another relevant age as required by applicable law) through our website or services. If we become aware that we have collected personal information from a child under this age, we will promptly delete the information from our records.
If you are a parent or guardian and believe that a child under this age has provided us with personal information, please contact us at: https://martinela.shop/pages/contact to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge of any “sharing” or “selling” (as defined by applicable law) of personal information from individuals under 16 years of age.
XIV. International Data Transfers
We may transfer the personal information we collect about you to the United States and other countries outside the country where the information was originally collected, including locations where our affiliates and service providers operate. These countries may not have the same data protection laws as the country where you initially provided your information. When transferring your information to other countries, we implement appropriate safeguards to help protect your data as outlined in this Privacy Policy.
If your personal information is transferred outside of Europe, we rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by relevant authorities, unless the transfer is to a country determined to provide an adequate level of protection.
XV. Your Rights and Choices
You may have certain rights regarding your personal information, depending on where you live. These rights are not absolute and may apply only in certain situations, and in some cases, we may decline your request as permitted by law. Your rights include:
1. Right to Access: You may request access to the personal information we hold about you, including details on how we use and share it.
2. Right to Correct: You may request that we correct any inaccurate personal information we maintain about you.
3. Right to Delete: You may request the deletion of personal information we hold about you, subject to certain legal exceptions.
4. Right to Data Portability: You may request a copy of the personal information we hold about you and ask us to transfer it to a third party, in certain circumstances and with certain exceptions.
5. Right to Opt-Out of Sale or Targeted Advertising: You may direct us not to “sell” or “share” your personal information, or you may opt out of processing for targeted advertising, as defined by applicable privacy laws. If you visit our Site with the Global Privacy Control opt-out preference signal enabled, we will treat it as a request to opt-out for the device and browser you use.
6. Restriction of Processing: You may have the right to ask us to stop or limit our processing of your personal information.
7. Withdrawal of Consent: Where we rely on your consent to process personal information, you may withdraw this consent at any time.
8. Appeal: If we deny your request, you may have the right to appeal by responding directly to our decision.
9. Managing Communication Preferences: You may choose to opt-out of promotional emails at any time by using the unsubscribe link in our emails. Note that you may still receive non-promotional emails related to your account or orders.
You can access, update, or delete your personal information via your account or by contacting us directly using the contact details provided below. Please include your name, username, and order number or email address in your initial correspondence to help us verify your identity.
We will not discriminate against you for exercising any of these rights. For security, we may ask you to verify your identity before fulfilling your request. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf; we may ask for proof of this authorization and may need you to verify your identity directly. We will respond to your request in a timely manner as required by law.
XVI. Complaints and Appeals
If you have any complaints about how we process your personal information, please contact us at https://martinela.shop/pages/contact, and we will work to address your concerns. If you are not satisfied with our response, you may have the right to appeal our decision or lodge a complaint with your local data protection authority, depending on your location. Should you choose not to accept our data practices, we respect your decision to discontinue use of the Site.
XVII. Contact Us
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at https://martinela.shop/pages/contact or Contact us at:
Legal Department, Martinela LLC
137 N Oak Park Ave
Ste 215 #5742,
Oak Park 60301